Jermaine Dupri to create a stylish new watch brand
HOLLYWOOD, CA, February 17, 2009 ˆRenowned jewelry designer Pascal Mouawad is proud to present a brand new watch line in collaboration with style icon and music mogul Jermaine Dupri. Mouawad and Dupri have fused their creative forces to craft a unique collection of stylish watches titled Pop Watch. The line, characterized by its eye-catching oversized case, incorporates bright colors, analog and digital movements with a funky, fashionable twist.
The Pop Watch collection takes its inspiration from the iconic pop art of yesteryear as well as the vibrancy of today’s pop music and culture. “Pop art, like pop music, derives its name from tapping into the ‘popular’ elements of culture, as opposed to elitist,” said Pascal Mouawad. “Likewise, with Pop Watch, we have designed a line of watches that goes straight to the heart of what today’s fashion-conscious watch-wearers are seeking.”
Joining their respective talents together, celebrity jeweler Pascal Mouawad and music superstar Jermaine Dupri have designed a line that celebrates the most dazzling elements of pop culture, resulting in a range of unique, fun, colorful, fashion-forward timepieces with universal appeal. The Pop Watch collection is priced between $120 and $290 and will be on sale at major department stores nationwide
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